2017 Sports, Inc. Summer Team Dealers Show

Jostens and Sports Inc. - Background, Relationship and Execution Arrangement

Jostens has been the premier provider in helping people capture moments that matter and memorializing them in custom fine jewelry, graduation items, and yearbooks for more than 100 years. We specialize in using various programs to help schools across the nation connect students and communities to their school by partnering with them to improve climate and culture. We also have expertise helping schools create a “Brand” program for the school to tell their unique story to the community they serve and finally produce custom products to help students share their stories of success in those schools and the ultimate story of their graduation. One of the markets Jostens is very active in servicing is the High School market. At times, school administrators would like a program to address their needs that includes: creating and/or enhancing the High School branding in their community, custom products that highlight the school branding and enhance school spirit (e.g. scholastic graduation products and yearbooks), a solution to improve the school’s climate and culture to encourage graduation, an online school store for fund raising and selling the branded merchandise, and a partner to provide their sporting merchandise and equipment needs for the athletic department. Jostens has a program that addresses all of the items above called the School Mark program. Jostens provides for all the items in the program except for the sporting goods and equipment piece. We believe the best way to provide this is to partner with a local sporting goods company that is within that community and has a similar philosophy, passion, reputation that Jostens has for its products. Our relationship with the Sports Inc. dealers would be for the Jostens independent sales channel to work with the Sports Inc. dealer supporting each other where market conditions warrant that relationship. The Jostens sales channel and the Sports Inc. dealer, will work together to provide a total school solution under the School Mark program with Jostens providing and being responsible for the following: 1) branding, 2) custom products, 3) climate and culture, and 4) the school store solutions. The Sports Inc. dealer would be responsible for and provide the sporting goods and equipment. Although it would be presented and executed as a total program solution to the school, Jostens and the Sports Inc. dealer would each be responsible for their own piece of the program as it relates to the school contract, price, discounting, execution, warranties, service support, and invoicing.

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