2019 Team Dealers Summer Show Book

A FITNESS LEADER FOR OVER 40 YEARS. Continuously develops revolutionary training tools that define the benchmark in professional grade products used for Bodyweight, Progressive Variable Resistance and Functional Training, Recovery, Athletic Training and Yoga.

POWERED BY INNOVATION

BRANDED PLATFORM • Branded portfolio offering providing customers a comprehensive package covering all sport and fitness styles, demographics and genres • Constant evolution to provide more solutions for customers due to our unique sourcing, distribution and marketing capabilities

CATEGORY MANAGEMENT • Customer focused strategy with the ability to satisfy increasing preference of the fitness category buyer to work with a fewer vendors • Partnerships offering both premium branded and opening price point solutions across various wellness and fitness categories

INNOVATION • Consistent introduction of

successful products by focusing on the design and functionality aspects for consumers • Product portfolio protected by over 20 patents • Differentiated packaging and

merchandising solutions providing consumers an

educated and improved buying experience marketing capabilities

TRAINING MODALITIES

CROSS TRAINING

RESISTANCE TRAINING

STRENGTH TRAINING

ATHLETIC TRAINING

YOGA

RECOVERY

BENEFITS OF LIFELINE • Platform of brands covering all sport and fitness styles, demographics and genres • Premium functional fitness brand delivering the highest quality tools used by elite trainers, universities and pro sports teams in 23 countries worldwide • Innovative versatility of our products, due to unique innovations with over 20+ patents • Lifeline can manage your entire fitness category with you - all training modalities covered • Operational cost savings with single ship point, SKU optimization and vendor consolidation

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